In my last blogpost I mentioned, that couture and deconstruction start merging together. During the past year I observed some designers somehow succeed in the balancing of traditional values and deconstruction. One of them is Alexander McQueen. McQueen founded his label in 1992. Sarah Burton worked as his right hand since 1996, taking the place of creative direction after his death in 2010. Obviously her long career at McQueen does pay off.
Embed from Getty Images
Womenswear Spring/Summer 2018 showing deconstructed trenchcoats while sending vibes from romantic past decades.
Womenswear Spring/Summer 2018 – deconstructed corset holding an opulent gown, ending in floral embroidery, swirling around the glossy & edgy boots.
When I saw the latest collection from Sarah Burton for Alexander McQueen (Womens Spring/Summer 2018), I felt a relief. She incorporates deconstruction in traditional looking dresses. She gives us something our eyes have to take a look at twice, because at first sight it’s hard to directly understanding how it’s made. What I mean by that? Traditional silhouettes and ruffle-dominated looks remind of romantic past decates. Our eye is used to see well cut corsets, gowns and trenchcoats. When a certain part of a well-known piece of clothing is being deconstructed, the eye has to rethink it’s hitherto impression to it. That’s what Burton did in her collection for McQueen. As I already mentioned in my last post Vetements, Balenciaga, the Andwerp Six etc. did this since the 80s. But there was always something old, scrapped, the “ugly broken up”, to it. Burton now played the rules to her advantage, incorporating the deconstruction trend to pretty couture-like outfits – successfully.
Hopefully we’ll see this more often in the future.
I’ll stay tuned…
Alexander McQueen Ready-to-Wear A/W 2008 – obvious opulence.
Alexander McQueen Ready-to-Wear A/W 2009 – emotion overload.
But as always, there’s a BUT. When I let my eyes wander through Alexander McQueens collections, before he died, there’s extremely more tearing emotions to it, then in Burtons collections. When I look at his creations, I always get the imagination of him, pulling his deep feelings to the outside. The outfits from his days are sometimes not even wearable on the streets because of their opulence. It’s like an emotion overload. That’s what determined his collections and gave them this typical McQueen authenticity. Burton on the other hand now seems to do collections, that are more on the very pretty side plus wearable. Honestly I like very pretty stuff by the way. I’m quite happy about this difference from now and then. What a violence of dignity to Alexander McQueen, if anyone could sacrifice his emotion overload equal to McQueen himself into his own brand?
Stay tuned for more deep fashion insights…